Tuesday, June 26, 2007

the details.

so today my boss said something profound. (well... in the eyes of a little comm. intern like myself, anyway.) :) she said that "when it comes to a piece like the focus, people don't really notice the little things you do to make it look good. they just know it's good." and that is so true. i can spend all day finding the "perfect graphic," resizing and cropping pictures, enhancing the brightness and contrast, curning the text so everything fits in the columns... essentially, being a perfectionist. and no one will notice all of that. they'll just notice that it's sharp and clean and informative.

this job really makes me see print in a fresh light. i have a significantly greater appreciation for writers, graphic design artists, and editors. they have a huge job and few people will ever be able to fully appreciate their work for the details. i guess that's just part of it.

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